Nyong Abam, E. . “Branding As a Means of Positioning Itself in the Marketplace – A Case Study of the Catholic University Institute of Buea – The Entrepreneurial University”. 2018. British Journal of Multidisciplinary and Advanced Studies, vol. 2, no. 3, Sept. 2022, pp. 49-53, https://bjmas.org/index.php/bjmas/article/view/17.