Nyong Abam, E. . (2022) “Branding As a Means of Positioning Itself in the Marketplace – A Case Study of the Catholic University Institute of Buea – The Entrepreneurial University”, British Journal of Multidisciplinary and Advanced Studies, 2(3), pp. 49–53. Available at: https://bjmas.org/index.php/bjmas/article/view/17 (Accessed: 3 May 2024).