NYONG ABAM, E. . Branding As a Means of Positioning Itself in the Marketplace – A Case Study of the Catholic University Institute of Buea – The Entrepreneurial University. British Journal of Multidisciplinary and Advanced Studies, [S. l.], v. 2, n. 3, p. 49–53, 2022. Disponível em: https://bjmas.org/index.php/bjmas/article/view/17. Acesso em: 3 may. 2024.