Designing and Implementing Customer Loyalty Programs in Omnichannel Retail Businesses: Brick & Click Businesses. British Journal of Multidisciplinary and Advanced Studies, [S. l.], v. 7, n. 3, p. 1–21, 2026. DOI: 10.37745/bjmas.0560. Disponível em: https://bjmas.org/index.php/bjmas/article/view/1536. Acesso em: 14 jun. 2026.