An Investigation why Customers Defect and the Role Played by Freight Transport Businesses in Adopting Customer Retention Management Strategies: An Evidence From the Freight Transport Service Industry in Ghana. A Review Paper oRelated Literature. (2022). British Journal of Multidisciplinary and Advanced Studies, 2(1), 45-59. https://bjmas.org/index.php/bjmas/article/view/34 (Original work published 2018)