[PDF][PDF] Investigating effects of viral marketing on consumer‟ s purchasing decision (case study: the students of the Administrative Sciences College Najran University)
EM Hamed - British Journal of Marketing Studies, 2017 - researchgate.net
The study aims to examine the effects of viral marketing on consumers purchasing decision
among the students of administrative science college at Najran University. The population of
this study is consisted of all the students of administrative science college at Najran
University, which is according to the latest data, a number of 710 individuals. In order to
measure the variables used in this research, a questionnaire was used. Validity of the above-
mentioned questionnaire was confirmed by experts and their reliability were measured …
among the students of administrative science college at Najran University. The population of
this study is consisted of all the students of administrative science college at Najran
University, which is according to the latest data, a number of 710 individuals. In order to
measure the variables used in this research, a questionnaire was used. Validity of the above-
mentioned questionnaire was confirmed by experts and their reliability were measured …
Investigating Effects of Viral Marketing on Consumer's Purchasing Decision Case Study: The Students of the Administrative Sciences College-Najran University
EMMA Hamed - British Journal of Multidisciplinary and Advanced …, 2018 - bjmas.org
The study aims to examine the effects of viral marketing on consumers purchasing decision
among the students of administrative science college at Najran University. The population of
this study is consisted of all the students of administrative science college at Najran
University, which is according to the latest data, a number of 710 individuals. In order to
measure the variables used in this research, a questionnaire was used. Validity of the above-
mentioned questionnaire was confirmed by experts and their reliability were measured …
among the students of administrative science college at Najran University. The population of
this study is consisted of all the students of administrative science college at Najran
University, which is according to the latest data, a number of 710 individuals. In order to
measure the variables used in this research, a questionnaire was used. Validity of the above-
mentioned questionnaire was confirmed by experts and their reliability were measured …
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